What is contribution to growth

March 19, 2020

How to calculate contribution to growth metric - and why measuring contribution to growth is a key metric to monitor the performance of each line of revenue within you company.

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Follow DataInsightOut

March 18, 2020

Datainsightout.com is social! Follow us on the multiple social networks.

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What is business intelligence

March 17, 2020

What is business intelligence and why business intelligence is more than simple reporting. 

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What is the difference between organic versus incremental forecast

March 17, 2020

Organic and incremental forecasts - Understand the structure of a forecast, the difference between the baseline forecast and incremental forecast.

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Marketing money and cannibalization effect

March 16, 2020

Porduct and marketing cannibalization can be avoided, if you segment correctly your customer database to prevent you from spending marketing money to customer who would have anyway purchased at your shop. Understand how customer segmentation can help you.

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What is data storytelling?

March 16, 2020

What is data storytelling and how can you build a story around data and get your messages understood by your audience. Techniques and tips to improve a read-out to senior executives.

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Covid-19 and forecasting

March 16, 2020

COVID-19 triggered the need for each company to re-forecast their activity and re-assess their projected performance. More about this and how datainsightout can help you building an automated forecast.

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When using statistics to build a forecast (or not)?

March 3, 2020

When do you need to use statistics to build a sales or financial forecast? Why using an automated statistical forecast and what are the benefits of using a data driven forecast.

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Why building a forecast?

March 2, 2020

3 reasons why every company should absolutely build a sales and financial forecast to project their activity.

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What is the Recency Frequency Monetary (RFM) customer segmentation model?

March 1, 2020

All about RFM (Recency, Frequency, Monetary), the ultimate behavioural customer segmentation methodology - and why marketing RFM segmentation actually matters.

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