Everything you need to know about customer segmentation

May 13, 2020

The ultimate guide about customer segmentation: how to build it? Why building a customer segmentation? What are the methods to apply to segment a customer database.

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How to do a customer segmentation for a e-commerce startup?

May 9, 2020

How to make a customer segmentation for ecommerce website? What are the best ways to build an ecommerce customer segmentation and be efficient

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Why is a sales forecast so important?

May 8, 2020

Why is sales forecast important in every company? Discover the importance of sales forecast for each department and why getting an accurate sales forecast can benefit to everyone

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How to make a sales forecast?

May 3, 2020

How to make a sales forecast: forecasting methodology and forecasting tools. We explain you different techniques to make a good a precise sales forecast.

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How to calculate the CAGR on Excel?

April 25, 2020

Here is the Excel formula to use to calculate the CAGR (Compound annual growth rate) on Excel and when you can use it.

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How to test the accuracy of a forecast?

April 4, 2020

How to test the accuracy of a forecast, using the MAPE methodology to back-test the performance of a forecast. Horizons and cut-off can help back-testing the performance and accuracy of a forecast. Discover how.

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How can we predict that a customer will buy soon (or not)?

April 3, 2020

Assess and understand which customer is likely to purchase soon at your shop (sales predictions), using sales predictive machine learning algorithm. Determining the probability of a customer to purchase soon is critical to spend wisely your marketing budget.

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What are the 4 seasonalities by default in Prophet?

March 29, 2020

Understand what are the 4 seasonality component used to build the statistical Prophet forecast - and why a statistical forecasting is powerful and can help your business

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How mature is your company?

March 27, 2020

Do you know how mature is the organization structure in your company? Here is a simple test to assess it.

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12 Best entrepreneurial tips to launch a start-up

March 20, 2020

You want to launch your start-up? Discover a serie of 12 videos from a French incubator, helping to understand how to launch a successful company - and get the entrepreneurial mindset.

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