Nov. 1, 2020
What is customer activation, how to measure customer activation and how to go further with this marketing lifecycle concept
Oct. 18, 2020
What is customer adoption within the customer lifecycle and discover how you can define adoption, measure it and drive engagement among your customers
Here is the ultimate guide to understand customer lifecycle and customer lifecycle management. How to sign-up, activate, segment and engage your customers using data and numbers to drive your next actions.
July 30, 2020
How to build a manual basic and simple forecast, only using excel, which reflects the general quarterly and weekly trends but also the daily weekend / weekday seasonal pattern.
June 19, 2020
Here is how to use Prophet forecasting algorithm developped by Facebook data science team, without programming skills.
June 13, 2020
Discover how to make a forecast with excel and how to make it even better and more accurate, still using excel as a forecasting tool
3 reasons why buyers need to work with accurate demand forecasts and how the purchase department can build easily a sales forecast to use to pilot their purchases
May 24, 2020
What is a monthly forecast, what are the main reasons to do a monthly forecasting and how to make one in an efficient way
May 16, 2020
All the technical steps to build a customer segmentation, enrich the data, build flags, deduplicate the customer database and keep track of your customers in a database
May 15, 2020
What are the main types of customer segmentation, when to use them and how to build them
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