What is customer activation?

Nov. 1, 2020

What is customer activation, how to measure customer activation and how to go further with this marketing lifecycle concept

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What is customer adoption and how to measure it?

Oct. 18, 2020

What is customer adoption within the customer lifecycle and discover how you can define adoption, measure it and drive engagement among your customers

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The ultimate marketing lifecycle page

Oct. 18, 2020

Here is the ultimate guide to understand customer lifecycle and customer lifecycle management. How to sign-up, activate, segment and engage your customers using data and numbers to drive your next actions.

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How to make a basic and simple forecast?

July 30, 2020

How to build a manual basic and simple forecast, only using excel, which reflects the general quarterly and weekly trends but also the daily weekend / weekday seasonal pattern.

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How to use Prophet forecast with no programming?

June 19, 2020

Here is how to use Prophet forecasting algorithm developped by Facebook data science team, without programming skills.

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How to make a forecast with excel

June 13, 2020

Discover how to make a forecast with excel and how to make it even better and more accurate, still using excel as a forecasting tool

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Forecasting for the purchase department

June 13, 2020

3 reasons why buyers need to work with accurate demand forecasts and how the purchase department can build easily a sales forecast to use to pilot their purchases

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Monthly forecasting: why and how

May 24, 2020

What is a monthly forecast, what are the main reasons to do a monthly forecasting and how to make one in an efficient way

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How to build a customer segmentation technically?

May 16, 2020

All the technical steps to build a customer segmentation, enrich the data, build flags, deduplicate the customer database and keep track of your customers in a database

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What are the main types of customer segmentation?

May 15, 2020

What are the main types of customer segmentation, when to use them and how to build them

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